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Welch's

SUMMARY

Welch's was looking to compete in the sparkling water category. Leaning on their family trusted heritage, their point of difference was adding their famous real fruit juice.

IN COLLABORATION WITH MARKS

CREATIVE DIRECTION
PACKAGING
STRATEGY
Can of Welch's Blackberry Sparkling Water surrounded by a splash of water and two blackberries on a white background.
Four 8-packs of Welch's Sparkling Water cans in pineapple, concord grape, blackberry, and white peach flavors displayed with one can of pineapple and one can of concord grape outside the boxes.Three cans of Welch's Sparkling Water in pineapple, concord grape, and white peach flavors with water splashing around them.

©2026 Adam Hodge

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©2026 Adam Hodge