Marks

SUMMARY

Marks had always been viewed as being the creative world's "best kept secret". They were the third largest creative agency on the planet and wanted to get the credit they deserved with a new brand position and brand identity.

IN COLLABORATION WITH MARKS

CREATIVE DIRECTION

BRAND IDENTITY

STRATEGY

COPYWRITING

Collage featuring a woman in a red beanie, with close-ups of her face and hands, and text that reads 'REWIRED FOR MAXIMUM RELEVENCE'.

Framed poster on a white wall with the text: "DON'T GO CHASING WATERFALLS" with 'WATERFALLS' crossed out and replaced by "DESIGN TRENDS." in bold black letters, accented by yellow blocks.

Blonde woman with wavy hair wearing a white shirt and black blazer, buttoning the blazer while looking to the side.

Folded white socks with a grid pattern and yellow ribbed cuffs on a yellow background, with packaging that reads 'No more excuses for getting cold feet!' and 'Tread boldly'.

Identification badge with a yellow lanyard showing a photo of a smiling woman, text reading W. Fulton Market Chicago, and the name Cynthia Burdette with HR - Benefits department.

Hand wearing blue sleeve holding a gray notebook with black text and yellow accent.

Floating business cards with black and white geometric patterns and bright yellow backs featuring the word 'marks.'

Two portraits of a woman with long pink hair wearing a black baseball cap, white shirt, and gold chain necklace against a pink feather background.

Magazine titled 'Trend Reports Are Dead, Here’s Why' with cover showing wilted flowers in a green vase and open pages discussing cultural relevancy and innovation.

Hand in denim jacket sleeve holding a white grid patterned mug against a bright yellow background.

Portrait collage of a smiling woman with curly hair wearing a light blue jacket against a white background with text about Sydney, a design director.